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May 05 2014

March 20 2013

The Mobile Consumer (2013)

Nielsen just released their Mobile Consumer Report, it has some interesting facts on how much have changed lately. The most important note seems to be the reach of critical mass for mobile device ownership in many countries, although in many countries (like Russia) people even rely on more than one device to stay connected:

How many of us use a mobile phone?


Although there are big differences in the kind of devices used across developed and non-developed markets. Feature phones still beat smartphones in emerging markets like India, proving the need and market for cheaper, entry level smartphones for those markets:

Smart/Multimedia or Feature Phones?

Mobility means for most use cases the use of social networks and games and mobile shopping still means a lot of product evaluation and price comparison rather than actual mobile shopping:

What do we do with our smartphones?

When we look at the actual applications usage, Facebook, Google, YouTube, Twitter and eBay consistently rank in the top 10 sites among mobile web users around the world proving that our mobiles are indeed responsible for a big part of our attention deficit if you ask me ;)

Which Apps do We use?

Unfortunately access is far from universal and the amount people pay for “being connected” still varies a lot, and in many cases and countries have even a direct correlation with usage with most users where data plan prices are higher (like India and Russia)opting for more flexible, less expensive options, such as “pay-as-you-go” data pricing, or taking advantage of WiFi connectivity:

How much does mobile service cost? How much does mobile service cost?


As conclusion, there’s still much to go before we can talk about a true universal mobile access, and while we becoming more and more connected through our smartphones we’re still far from extracting their true power. The full report is extensive and also covers mobile video and mobile advertising which weren’t key to me, but which I actually recommend reading if you’re interested in those topics.

March 05 2013


For the past 5 months I’ve been working on Vodafone Germany customer journeys, trying to understand that ticks their customers have when interacting with mobile, online and retail experiences, we called service or experience design.

Today I came across a video made for a clinic (see below) that brilliantly shoes how we try to see the world around the company, its services, products and above all what people expect and how they use them. I like being able to walk other persons shoes, but as this video shows, it’s far from easy, the fundamental thing is that each one of us even when sharing one same experience, inevitably end up having a very different view of it.

I see more and more people thinking like me, preaching for a more centered human, more attentive services, being them digital or not and how to marry the ones that cross the digital/non digitial frontier. The goal is to deliver experiences that are worth building and going through. I keep saying that I’m tired of half baked things, so so experiences..

Seeing this video today, made me realize that probably one of the reasons I do what I do, might have been with how I processed all the craziness of my own journey trough 2 years of life and death possibilities, of procedures and badly designed machinery. Scary constructs with little or no attention and regard for the human individual in front of them.

maybe that was it… maybe that the reason I like fixing experiences..
who knows..

Check the video, its a great example on how to showcase insights in a clear, understandable and empathetic way.

August 24 2012

April 02 2012

January 16 2012

December 13 2011

February 02 2011


World Statistics, Country Comparisons

January 20 2011

October 06 2010

March 19 2010

March 17 2010

Measuring Usability

Quantitative Usability, Statistics and Six-Sigma

February 26 2010

February 04 2010

January 27 2010

January 13 2010

November 21 2009

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