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May 07 2014

March 15 2014

March 05 2014

June 10 2013

What do you want people to feel?

Apple WWDC 2013 keynote intro video was an ode to technological achievement, a company vision of perfection, a celebration of proper engineering and design. In video, each phrase is an ode to the growth and impact of proper user centered design. An ode for a paranoid attention to every little detail, something Apple meticulously, but it’s also an ode to experience design, to those outthere like myself who think from the end towards the beggining, overlooking the effect, overlooking how one feels upon interaction, and then designing backwards to ensure a curated and designed experience, consistent, repeatable and delighful.

Apple is in many senses unique, for there are those that do inovation by brute force differentiation and those who generate differentiation by design, in particular experience design. I work along the last.

Me happy.

March 21 2012

March 02 2012

October 07 2011


It may sound lame, but my mother just wrote me about the death of Steve Jobs.

In the message she wrote many things, but one simply left me speechless… she thanked me for introducing her to Steve work and most importantly she thanked me for the little mac I bough back in ’98. A mac that I used for work and which she used daily while I was out of home and later for almost 10yrs. I knew it was special to her, but wasn’t ready to what came next..

In her own words she wrote me “my dear apple, thanks to that little mac, I got to see a new world and with it a new life, it was thank to that little machine that I regained some balance and a new will of living which was pretty much lost” where she’s referring to her breakup with my father just 2 years before.

I’m still trying to respond back… speechless.

October 06 2011

Thank you Steve

It’s very hard to make people truly understand the rightness in this words, I wouldn’t say that you would need to have had a near end experience, but having had so I can attest that Steve was right in many more ways than people imagine:

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”Steve Jobs

Thank you Steve for 2 decades of inspiration, thank you for changing the way I saw the world and how I’ve tailored my life. Thank you for making us all believe and to make us think differently. I wished you could have stayed with us longer.

July 28 2011

April 02 2011

March 08 2011

March 02 2011

February 16 2011

February 02 2011

January 10 2011

November 04 2010

MUJI on iUniverse

I’ve been a long time fan of MUJI, long goes the time, when going to London was the excuse to empty the ever growing shopping list. The thing only got a bit worst when I moved to Düsseldorf, where a MUJI shop just sits around the corner, so it became more easy to shorten the list with a almost weekly visit. They don’t come cheap, but I’m always amazed with the quantities of ways in which some of their products actually simplified stuff in my life. So yes I’m a FAN.

Curiously today, I was a bit surprised with the launch of not 1, but 4 apps for the iUniverse, one calendar app, one sketchbook, one travel helper and of course the apparel catalogue.. it’s an impressive set of apps, both in simplicity as in utility.. check them out the MUJI dedicated iApps page.

October 11 2010

June 01 2010

Hipstamatic iPhone App

Digital Photography Never Looked So Analog
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