Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

June 04 2013

August 24 2012

The rise of connected TV experience

This has been cooking for quite a while, but it seems that we’re finally getting to meaningful numbers to make us believe that futuristic visions of a connected TV experience are indeed becoming true.

As it is, and according to the latest Pew Research Center report “The Rise of the Connected Viewerhalf of all adults which have a smartphone incorporate it into their daily TV viewing experiences!

  • 38% of cell owners used their phone to keep themselves occupied during commercials or breaks in something they were watching
  • 23% used their phone to exchange text messages with someone else who was watching the same program in a different location
  • 22% used their phone to check whether something they heard on television was true
  • 20% used their phone to visit a website that was mentioned on television
  • 11% used their phone to see what other people were saying online about a program they were watching, and 11% posted their own comments online about a program they were watching using their mobile phone
  • 6% used their phone to vote for a reality show contestant

All summed up, it means that 52% of all smartphone users are already “connected viewers”, i.e., meaning they use their phones for some related purpose while watching television.

I find this values absolutely inspiring and I can’t help avoid remembering the words of Steven Johnson on his book “Everything Bad Is Good for You” on how today’s popular culture was actually making us smarter, well it’s not just smarter it’s also seriously more demanding! :)

TV is probably the best example and the business rules and the complexity of it’s products which had already been changing dramatically seem to be on a verge of another big change. TV requires an *integrated experience* across channels, again nothing that series like LOST haven’t thought the better your offline content interacts with the online/realtime TV experience the more likely you are of getting more users engaged.

TV is an immersive experience by nature, we’re there watching our mind is normally wandering into the characters, the plot, doing a whole lot of work on our back to gasp all that it’s delivered through its screen. But the idea that we’re all dumb consumers has indeed shifted, and interaction is the new business rule for any hit wanna be TV producer, you can no longer think of a closed model, you can’t just think you need to have a nice website to match the great plot story. Clearly users are requiring more, users are requiring interactivity, to be part of the experience, to learn more through that experience, to be connected even when you’re program isn’t on.

Mr. Johnson I think it’s time to update your book to add one extra level of complexity to the TV section: TV consumers don’t just expect more complex story lines, they have evolved to require a realtime, continuum interactive and social TV experience and the smartphones are the tools that are helping them shape that reality already today.

May 09 2012

April 23 2012

April 11 2012

Instagram: From Zero to a Billion

I’ve been using Instagram for quite sometime now and I simply love it, although lately my love has been mostly on Path I confess.


So it comes as no surprise to learn that it has been sold to Facebook.

I have wrote before, selling a great project is most certainly not the best thing their creators can do, but I understand the money principle, we all have a price, and 1 BILLION is a simply to big number to turn our backs at.

Still it seeing what happened to other nice services alike lately, I confess that I fear for Instagram. It’s like selling a dream to someone else, consciously knowing that someone else might not share the same dream end as you did.

To celebrate the nice achievement, Visual.ly created a nice infographic with a nice photo timeline of Instagram :

March 23 2012

Design the New Business

Design and business can no longer be thought of as distinct activities with individual goals. Design the New Business is a film dedicated to investigating how designers and businesspeople are working together in new ways to solve the wicked problems facing business today.

The short documentary examines how they are joining forces by bringing together an international collection of design service providers, education experts and businesses that have incorporated design as a part of their core approach. Design the New Business features inspiring case studies and insightful discussions, helping to illustrate the state of the relationship and how it needs to continue evolving to meet tomorrow's challenges.

This film is a Zilver Innovation initiative, and was created by 6 students from the Master in Strategic Product Design at the TU Delft in The Netherlands.

Zilver Innovation is now offering workshops that explore this relationship in more depth and the implications for practitioners. For more information, visit our website:
www.designthenewbusiness.com

Featuring (in alphabetical order):
Alexander Osterwalder (Co-Author of Business Model Generation)
Aldo de Jong (Co-Founder at ClaroPartners)
Amanda O’Donnell ( Head of Customer Experience at Virgin Mobile Australia)
Arne van Oosterom (Director & Founder at DesignThinkers)
Arno Wolterman (Managing Partner & Design Director at In10)
Benjamin Schulz (Service Innovation at Volkswagen)
Damian Kernahan (Founding Partner at Proto Partners)
Deniz Arik (Associate at ClaroPartners)
Erik Roscam Abbing (Director & Founder at Zilver Innovation)
Frido Smulders (Coordinator of MSc Strategic Product Design,TU Delft)
Guido Stompff (Senior Product Designer at Canon-Océ Technologies)
Jacco Ouwerkerk (Creative at In10)
Jan Buijs (Assistant Professor at TU Delft)
Joe Heapy (Co-Founder & Co-Director at Engine)
Lukas Golyszny (Service Innovation at Volkswagen)
Maria Bezaitis (Director of Intel's People and Practices Research Group)
Megan Ellis (Associate at ClaroPartners)
Oliver King (Co-Founder & Co-Director at Engine)
Ralf Beuker (Dean at Munster Design School)
Rich Radka (Co-Founder at ClaroPartners)
Ton Borsboom (Senior Director for new Business at Philips Design)
Willem Boijens (Head of R&D at Canon-Océ Technologies)

March 16 2012

March 14 2012

March 03 2012

March 02 2012

UserEcho

customer support solution, feedback service

February 21 2012

Networked Society

The impacts of the broadband, of internet, of being able to go online anytime, anywhere are still mostly unknown. They are certain to impact our future as never before, as they allow for access, sharing and connectivity at a global scale in an unprecedented scale, as the – On the Brink (Ericsson’s Network Society Series) – movie documents and according to Jeff Bezos from Amazon, we’re really just in the lightbulb period of the networked society, much like Thomas Edison that reshaped the cities to introduce the lightbulbs ignoring all the other appliances that would soon follow, so are we in the very brink of the full and real impacts of network society…

How will the future be like in 10 years?
How will our society definitions (economics, education health, security) be redefined to cope and adapt to the new reality?
Ideas?

February 07 2012

Service Science Factory

The place where academia meets business to create innovative services

January 22 2012

The iEconomy

NYT labels it the “iPhone Economy“, but truth been told this is not an Apple or iphone specific problem… In my home country this has been felt for as much as 3 decades as we saw the bigger manufacturing companies and their activities depart somewhere else, some people say it’s a globalization effect, oh well, reality is this, service based economies don’t generate anywhere close the number of jobs or value, than manufacturing ones, not just for the production of value out of raw materials, but as the video explain, also since the decline of manufacturing can lead to the loss of other kinds of cross-related jobs.

The accompanying article, although US centric, is a good to understand a few of the challenges posed by increasingly globalized (high-tech) industries.

Tags: business

September 30 2011

December 06 2010

November 10 2010

I wouldn’t be Portuguese…

if I wasn’t be proud about the following presentation:

Although being Portugal a small country facing an big economic challenge at this moment, most of the things presented here have quickly become a commodity in everyday life of Portuguese. So yes, in the mist of so much uncertainty and problems I’m still very much proud about my home country.

October 28 2010

Square

Accept credit card payments with your mobile phone

September 20 2010

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl